Marketing, Management Project ( Introduction) Essay

Marketing, Management Project ( Introduction) - Essay Example The presence of other car manufacturers such as Toyota and Tata Motors has made the Asian vehicle market difficult to reach (Lewis, 2011). However, the use of social media in creating product awareness gives Mercedes Benz more opportunities to get in Asian countries, especially in China (Huang, 2014). The importance of global social media channels such as Facebook, Twitter, and YouTube among other national or regional social networks has attracted more attention from product promoters and marketers (Harris, 2014). For a long time, Mercedes Benz has relied on social media channels to reach areas with high presence of technology. Mercedes has significantly used the Chinese leading social media networks; Qzone, Tencent Weibo and Sina Weibo in efforts to reach its target market. This means that the interaction and discussion of its brand and products is very high in social networks (Lewis, 2012). The use of social media channels in product awareness and interaction with both customers has increased in the last two years. Company marketers and public relation officers have set out to understand the real benefits from the use of social media by organization in communicating with their customers. While social media channels may not be as effective as television, newspapers or print media, Sandoval (2014, p. 46) notes that the personal relationship created by these channels improves the confidence of the customers. Mercedes Benz and other firms using social media have widely used the channels to connect with their customers concerning the quality of products and solution to any problems raised by customers (Barker et al, 2012). According to Lewis (2012), most potential customers spend more time online seeking clarification and information on products or services they are interested in. Customers use this important brand information in making their buying decisions (Lardi and Fuchs, 2013). Therefore, the type of information

Introduction Chapter for Swirling Flows Essay Example | Topics and Well Written Essays - 1500 words

Introduction Chapter for Swirling Flows - Essay Example and also in various engineering applications. [1] Aerodynamic drag induced by lift of the wings of an aircraft may also give rise to swirling flows in air. In the engineering applications, particularly where combustion systems are entailed, swirling flows can be defined as continuous jets of fluid in uniform transverse flow that have dynamic and three dimensional (3D) structures. [2] According to a basic definition from Lilley (1977), â€Å"Swirling flows result from the application of a spiraling motion, with a swirl velocity component (also known as a tangential or azimuthal velocity component) being imparted to the flow via the use of swirl vanes, in axial-plus-tangential entry swirl generator or direct tangential entry into the combustion chamber.† [3] Figure – 1: Example of swirling flow in an artificial test case [4] Why Study Swirling Flow? According to experts like Gallaire, Rott and Chomaz, there have been only a few studies in the academic world which have dea lt with the monitoring, control and analysis of complex fluid mechanical systems involving tubes and swirling jets. Also, the competitions between the axisymmetric and helical breakdown patterns of vortices in a swirling flow are still a major area of scientific exploration, which cannot be successfully accomplished without a complete understanding of Central Recirculation Zone (CRZ) and reported formations of Precessing Vortex Core (PVC) inside the swirling flow. [1, 3, 5] In combustion chamber and gas turbine applications, swirl flame stabilisation is widely used. Lean premixed and non-premixed systems are the major categories of these applications, where the processes of flame stabilisation, as functions of thermo-acoustic flux, combustor geometry and fuel type, are yet to be fully understood and simplified. [1, 6] Besides, there are relatively fewer research papers available where tall cylinders have been used to generate swirling flows with instabilities directed to the 3D patt erns of fluid dynamics. Hence, three dimensional characters of a swirl remain less explored than its unsteady axisymmetric features. [7] Therefore, swirling flows should be studied so that these gaps in engineering research can be properly abridged. Overview of Some Major Swirling Flow Phenomena Some of the major phenomena related to swirling flow that predominantly occur in combustion technologies are vortex breakdown, sudden expansion, bluff body flow, Central Recirculation Zone (CRZ) and reported formations of Precessing Vortex Core (PVC). Vortex Breakdown: Since swirling flow has a three dimensional structure, it possesses both axial and tangential velocity components in the 3D vector fields [1, 4]. When the Swirl number S is increased, strong coupling forces develop among the axial and tangential velocities. Together with strong inertial effects, swirl vortex is generated which is again broken down when the flow attains high Reynolds number. Ayache explains this process of vort ex breakdown as an unstable flow with transient patterns that â€Å"occurs due to the instabilities present in swirl flows such as shear-layer instabilities (like Kelvin-Helmholtz instability) similar to axial jets and azimuthal shear-layer instabilities created by the radial gradient in azimuthal velocity.† [1] Sudden Expansion and Bluff Body Flow: In order to gather intricate flow statistics, a bluff body may be introduced on

Changing business environment of Samsung

Changing business environment of Samsung Introduction: Samsung has grown to one of largest electronics company since 1938. Since 1970s and early 1980s Samsung expanded globally with diversified intention into core technical business. Samsung leads the electronic industry with its high performance and with high growth rate along with stability. 2009 Global Market Share of 13 Percentage of different products available in market. Examples -: Mobile Phones, Monitors, Semiconductor.1970 First Black White (Model P-3202) production started Samsung-Sanyo Electronics.1969 SAMSUNG-Sanyo Electronics established (renamed SAMSUNG Electro-Mechanics in March 1975 and merged with SAMSUNG Electronics in March 1977)1951 SAMSUNG Moolsan established (now SAMSUNG Corporation)1938 SAMSUNG was founded in, Korea (Taegu) Company: Samsung Global Market share is terms of sales is as follows: TV Market Share is 21.9% Laser Printer Share is 13.7% Mobile Phone Share is 16.7% DRAM Share is 30.1% TFT-LCD Panel Share is 25.7% If we compare this performance to other companies Samsung emerges as world leader in at least 3 sectors which are TV, DRAM TFT-LCD. This clearly shows us the dominance of Samsung in market and this is mainly due to its transparent policies, positive approach and honest efforts in being a global leader. This performance data is taken from Samsungs sustainability report for 2009 from Samsung official website. We can clearly see that Samsung as a company is growing locally and globally Korea being its local market. This consistent growth of the company is mainly due to its marketing strategies which are paying off well. More details on Samsungs operations, marketing, product line etc can be found on: The business environment keeps on changing and is unpredictable. So, it is very necessary to understand and react to this changing business so as to survive and grow in the market.Proper knowledge of business environment will make the entrepreneurs and businesses able enough to plan and implement strategies that are needed to identify the scope of improvement, create and exploit opportunities that come on the way, retain stability, gain competitive advantage and prepare appropriately for the upcoming challenges. The way the environment is analyzed and accordingly the strategies implemented, will define the track of the business.Here With the example of samsung. The data collected will be analysed using SWOT. SWOT stands for strengths, weaknesses, opportunities and threats. SWOT analysis, is a strategic business planning tool used to determine the Strengths, Weaknesses, Opportunities, and Threats that exists in business. It includes identifying the business objectives as well as the internal and external factors which are likely to favour the business. It may be classified into: Internal factors strengths and weaknesses that are within (internal) organization. External factors opportunities and threats of external environment. The internal factors can be classified into strengths and weaknesses depending upon their effect on organization and business objectives.The factors may include all of the 4Ps; as well as personnel, finance, manufacturing capabilities, and so on. The external factors may include macro-economic factors like technological , legal,and socio-cultural changes, as well as changes in the marketplace or competitive position. According to B Kyle SWOT can be identified as internal and external in relation to environment. Strengths: It usually tells about the positives of the company. How well we are doing in our area of interest. What is our position in front of competitor? Weaknesses: Weakness refers to area of struggle of our company. Why are consumers not happy about particular product? Why are we not meeting sales target for a particular product. Opportunities: It is directly related to external environment. It could be the areas where your competitor is not good at. We should try to utilize strengths in areas of our weaknesses. Are there any emerging trends or possibility to capture market by introducing new product? Threats: It could be financial or development problem. Competitors strength is major threat. Are competitors becoming strong. Description. Strategic business tools: SWOT analysis for Samsung Strengths Strong hold in Consumer Electronics Low margin strategy increases sales Highly skilled labour availability locally globally Good focus on customer service and good marketing strategy Strong management and loyal employees Weaknesses Lack of performance in Laser printer sales Less cost effective in PC consumable products. Lack of brand recognition in mobile phone sector. Poor pricing strategy Lack of usage of infrastructure in some part of world e.g. China Opportunities Can unseat major stake holders in TV and DRAM sectors Increase product range in consumer electronics Can sustain future market using the idea of consumer taste research Rapid growth in competitive markets across the globe Increase in portfolio due to acquisitions of other firms Threats Faces high competition from Sony and Nokia in mobile phone sector. Daily entrants of new technology companies Impact on sales due to recession Lack of innovation in mobile industry threatens its position further down. Intense competition from existing companies in PC sector. The above information which helps in doing the SWOT analysis and other graphical presentation helps to answer our objective questions mostly. Although it might not provide direct answer but clarifies strategies and benefits of organisation doing global and domestic business. It clearly reveals the benefits of proper marketing in terms of sales numbers. PESTEL Analysis: PESTEL analysis is one of the most important tool of business strategic management which helps in identifying the surroundings within which the company operates. It gives a clear idea about the threats, risks and opportunities that occur in the market. It helps in understanding the needs of market, its fluctuations, whether the market is progressing upwards or downwards (i.e. growth decline ratios) and thus makes the businesses able to develop strategies accordingly. PESTEL is used as decision making tools in macro-environment. PESTEL is Classified into: Political factors Economic factors Social factors Technological factors Environmental factors Legal factors Political factors: Its all about intervenes of the government on the economy of the country. Political factors include areas like Tax policy Labour law Environmental law Trade restriction Tariffs Political stability Services and goods provide by the government ( merit goods ) and services which is not provided by the government (demerit goods) Goodwill among foreign nations Economic factors: It includes Interest rates Economic growth Rate of inflation (Inflation rate) Rate of Exchange (Exchange rate) For example: Cost of capital is directly affected by interest rate Exporting goods and supply of goods is affected by exchange rate Inflation raises cost. Social factors: Demand of products and company operations are affected by social factors like Culture of the society Natality rate Growth rate Age distribution Technological factors It includes Research and development activity. Automation Better technology for the production of goods Technological have direct impact on costs, quality which leads to innovation. Environmental factors It includes Weather Climate change Locality (Place) Ecofriendly products (to overcome with problem of global warming)e.g Effect of temperature on farming and tourism. Legal Factors It include Consumer law Employment law Health and safety law Discrimination law e.g. Minimum wages system in U.K is legal factor that affect business. Minimum age for employment is fixed by the government. Conclusions Recommendations We have analysed and gathered data from Samsung Company in relation to our topic global versus domestic marketing a critical analysis. The conclusions drawn using company data alone cannot summarize our findings. However there are similarities in few points. If we look at the organisation section we can see how Samsung has come a long way to be recognised as a global brand. It shows that achieving such position in global market is very hard. Not only achieving but it becomes increasingly important to sustain that growth due to fierce competition. It shows how companies have to adjust or change their policies from time to time keeping in mind rising and falling economy. In general it alerts companies of being more innovative cautious of environmental changes. It also emphasis on limitations one has to face as the behaviour and taste of consumer changes geographically. Recommendations Companies should develop marketing strategies keeping in mind its strengths, weaknesses and availability of resources to be globally successful. Companies should try to develop product which global consumer can identify easily from competitors one. Identify a sector where we can see growth and sustain competition. Companies should appoint special taskforce or focused group people to identify the drawbacks of non performing sector and find solutions to that. To be successful organisations should concentrate mainly on quality and pricing structure. Be in constant touch with customer by means of advertising, press releases and make them aware about product specifications and changes if there are any. Try to use both forms of communication verbal and non verbal. Summary From this report on global marketing versus domestic marketing we understand that main objective of any company doing global marketing is to find opportunities. It mainly expands companys reach to global customers. This mainly depends on how the company analyses its strengths and opportunities, optimum usage of resources and approach towards business. Here in this report we saw how Samsung as a global company has wide range of products and constantly keeps on adding them to sustain market place. SWOT analysis helped us to understand about positives and negatives of the company. Important outcome of the report about marketing can be converted in one slogan think globally and act locally. References Aaker, Jennifer, Susan Fournier and S. Adam Brasel. (2003). When Good Brands Do Bad. Paper presented to the Marketing Science Institute Board of Trustees Meeting in Washington, D.C., March 6, 2003. Baker, Malcolm and Greet Sterenberg. (2002). International Branding: How to Resolve the Global-Local Dilemma. Market Leader (Autumn). Johansson, Johny K. and Ilkka A. Ronkainen. (2003). The Esteem of Global Brands. Unpublished draft paper, McDonough School of Business, Georgetown University. Klein, Naomi (2000). No Logo. St, Martins Press. Levitt, Theodore. (1983). The Globalization of Markets. Harvard Business Review. Quelch, John, Douglas Holt and Earl Taylor. (2003). Managing the Transnational Brand: How Global Perceptions Drive Value. Paper presented at the Harvard Business Schools Globalization of Markets Colloquium (May 28-30, 2003). Upshaw, Lynn and Earl Taylor. (2000). The Masterbrand Mandate. John Wiley Sons. McQuarrie, Edward F, The Market Research Toolbox A concise guide for beginners. Bobette Kyle, How Much For Just the Spider? Strategic Website Marketing For Small Budget Business William D. Perreault, E. Jerome McCarthy Basic Marketing A Global Managerial Approach Tata Mcgraw-Hill Publishing Co. Ltd 2006. G Armstrong, P Kotler (2003), Marketing An Introduction, Pearson Education Pte. Ltd. Internet reference: http://www.fao.org/docrep/w5973e/w5973e02.htm http://www.cdf.org/issue_journal/samsungs_lessons_in_design.html Sustainability Report [online] from http://www.samsung.com/uk/aboutsamsung/citizenship/oursustainabilityreports.html Accessed 22nd August 2009 http://ivythesis.typepad.com/term_paper_topics/2009/08/global-marketing-versus-domestic-marketing-a-critical-evaluation.html http://business.lovetoknow.com/wiki/Global_and_Domestic_Marketing Refrences Sustainability Report [online] from http://www.samsung.com/uk/aboutsamsung/citizenship/oursustainabilityreports.html Accessed 12 March 2010.

Hockey, My Life :: essays research papers

The hockey game that I played three years ago for the championship has been one of the greatest events of my life. That game was one of the best achievements that I have reached in my life. Every single chair in the arena was taken. It was difficult to describe the noise; the cheering fans, couches talking to the players, players chatting to each other, etc. The arena was built to muffle the sound of 1000 people, but that afternoon it was like a sponge that couldn't absorb anymore. Being under so many eyes, brought both fear and motivation to me. This game was unlike other games to me. It was not just regular season game, it seemed like a war for me and I wished to get out of this battlefield with victory. I thrilled to accomplish something so phenomenal as to surpass a record, I was stubborn to be someone unique the "Great One" was. I knew everybody would play their best to win the game and trophy. Once the game started I clenched my hand around the hockey stick and told myself that I have to win this game no matter what happens. The hushing sound made by the skates on the ice was very annoying, but I tried to forget about it and put hundred percent efforts o n my game, my "War". When I got the puck bunch of players I began advancing with extraordinary speed, like a jet. The opponent players were rushing toward me like I was their worst enemy. Even though I was fully "armed" but still it was thrilling to stand there get pinched against the glass like a lemon. Bruises from the last game had already made every part of my body sore; getting his by the deadly puck was enough to take of that matter. But I didn't care I wanted to win and touch that trophy. The feeling of having my hand wrapped around the stick gave me more confidence. I was lucky to make some exemplary moves and this caused the crowd to roar. It seemed the stick was a person that I could rely on. The smell of compact air in the arena and the taste of sweat dropping from my nose to my mouth made me feel a little bit dizzy, it gave me the feeling of being in vacuum. There were less than two minutes left to the end of the game and I could see the victory right before my eyes.

Types of Literary Criticism

Types of Literary Criticism Since ancient times, readers have debated and critiqued literature from a variety of perspectives. Some have looked at a story or play from a moral stance, considering how values are represented in a text. Another critic might evaluate a poem in terms of its form. Recent critics have looked at literature to see what it might be saying about our lives in society, our political or power relations, gender roles, or sexuality. Below I have summarized some types of literary criticism you might consider when reading or writing about literature.If you're interested in knowing more, see the Purdue Online Writing Lab or OWL or read Critical Theory Today: A User-Friendly Guide, by Louis Tyson. The Gavilan library website offers resources for students conducting research on literature. (You will need a Gavilan library card to access this information and can apply for a card in person or online. ) The library also has a helpful website on Academic Research Guidelines that will help you identify legitmate sources for your research and avoid plagiarism.See me, a librarian, and/or a writing assistant at the Gavilan Writing Center for help with writing about literature. * Moral Criticism, Dramatic Construction (~360 BC-present) * Formalism, New Criticism, Neo-Aristotelian Criticism (1930s-present) * Psychoanalytic Criticism, Jungian Criticism(1930s-present) * Marxist Criticism (1930s-present) * Reader-Response Criticism (1960s-present) * Structuralism/Semiotics (1920s-present) * Post-Structuralism/Deconstruction (1966-present) * New Historicism/Cultural Studies (1980s-present) * Post-Colonial Criticism (1990s-present) Feminist Criticism (1960s-present) * Gender/Queer Studies (1970s-present) Sociological criticism: Like historical criticism, sociological criticism examines literature in the cultural, economic, and political context in which it is written or received. This type of criticism may analyze the social content of a literary work—the cultural, economic, or political values a particular text implicitly or explicitly expresses. Reader-response criticism: This type of criticism attempts to describe what happens in the reader’s mind while interpreting a text.A reader-response critic might also explore the impact of a particular text on his or her own ideas or values. For example, one might reflect on how a particular character seems admirable or unlikable and why. One might reflect on how one’s religious, culture, or social values affect readings. It also overlaps with gender criticism in exploring how men and women may read the same text with different assumptions. Gender criticism: This type of criticism examines how sexual identity influences the creation and reception of literary works.Gender studies originated during the feminist movement, when critics began investigating the unexamined assumptions around gender in a piece of literature. Feminist critics explored how an author’s gender migh t—consciously or unconsciously—affect his or her writing. These critics may also explore how images of men or women in literature might reflect or reject the social norms around gender in a particular society. Mythological criticism: Mythological critics explore the universal patterns underlying a literary work.This type of criticism draws on the insights of anthropology, history, psychology, and comparative religion to explore how a text uses myths and symbols drawn from different cultures and epochs. A central concept in mythological criticism is the archetype, a symbol, character, situation, or image that evokes a deep universal response. For example, critic Joseph Campbell, in his books like The Hero with a Thousand Faces, demonstrates how similar mythic characters and situations, like the hero’s journey, appear in virtually every culture.Biographical criticism: Biographical critics explore how understanding an author’s life can help readers more thor oughly comprehend the literary work. Note: biographical critics are not concerned with simply describing the author’s life but instead with interpreting the literary work using the insights provided by knowledge of the author’s life. New Historicism: New historicist critics look at the impact of the politics, ideologies, and social customs of the author’s world on the themes, images, and characterizations of a text.This type of critic considers the historical events or conditions during which the work was written. Psychoanalytic criticism: This type of criticism views the themes, conflicts, and characterizations of a work primarily as a reflection of the needs, emotions, states of mind, or subconscious desires of the author. Formalist criticism: Formalist critics look closely at the work itself, analyzing the various elements of the work as a way of explicating or interpreting a text.

Learning Experience Paper Essay

In this paper I will discuss my learning experiences and analyze them with the perspective of learning theories. I will analyze my learning experiences with regards to classical conditioning, operant conditioning and cognitive- social learning theory. First of all, I would begin by describing my experience of learning to fear lizards with regards to classical conditioning. To give some context to the situation, I was raised in India where lizards, usually in large numbers, are often found on walls particularly during the summer months. I strongly believe that my fear of lizards can be explained using Pavlov’s â€Å"classical conditioning†. Classical conditioning is the type of learning that occurs via making associations. In other words, Classical conditioning is a type of learning by which a neutral stimulus becomes associated with a meaningful stimulus and acquires the capacity to elicit a similar response (Feist, 2008, p. 449). In addition, Clark (2004) in his article,† The Classical Origins of Pavlov’s Conditioning† gives a detailed insight at the origin of classical conditioning and the reasoning behind the change of Pavlov conditioning to classical conditioning (Clark, 2004). With regards to classical conditioning, I believe my fear of lizards can be traced back to my younger years. When I was in my childhood years, I heard my older sister always screaming every time she saw a lizard; the scream infusing a fear in me. The conditioning happened as follows: Initially when I saw the lizard, I always tried to stay away from them because I thought they were disgusting. But when I heard my sister screaming every time she saw the lizard, it scared me and eventually, I developed the fear of lizard. So, after hearing my sister screaming at the lizard multiple times, I realized that I myself have developed a fear of lizard. Since then, I had learned to associate loud scream with lizard and hence developed a fear of lizard. Therefore, I believe I have been conditioned to fear lizards. I believe the unconditioned stimulus is the lizard, the unconditioned response (fear), the conditioned stimulus (scream), and the conditioned response (fear of lizard). Also, I believe I have acquired behaviors through operant learning. My desire  to accomplish good grades and as a result, make my parents proud of my accomplishments can be traced back to my younger years. I strongly believe that my desire to get good grades and to make my parents proud can be explained by a learning called â€Å"operant conditioning†. Operant conditioning is a type of learning that occur when the reinforcement follows a particular behavior; hence increasing the likelihood that the behavior will occur again. In my case, when I was growing up I was always known to be a good student amongst my teachers and my family. Every time I had exams, I always did well and my parents always told me that if I get above a certain level grade, for instance being in the best three students in class, I will get a reward. The reward (reinforcement) meant that my parents threw a party as a result of being proud of my accomplishments. So, consequently I learned that every time I perform well in class, I got a reward (parents’ happiness). This in turn made my family proud of me and it reinforced me to do better next time; hence it increased the probability that the behavior would occur again. This is not to say that the reward caused me to behave in a certain way, instead the reward just increased the likelihood that the behavior will occur again. I believe my family approval acted as the positive reinforcement, as it strengthened my behavior. Interestingly, Research shows that operant conditioning can also be used in the treatment of chronic aphasia ( Sigurà °ardà ³ttir, 2006). Furthermore, I have also acquired learning experiences by using observation. In other words, I have learnt behaviors by observing what others do in a particular situation and then learned to perform the same behavior in that particular situation. For instance, when I first moved to Canada, I was not aware of how the supermarkets work in terms of the entire process of taking your own shopping cart to packing your own groceries. Also, I was not aware that most of the grocery stores require customers to bag their own groceries. But when I first experienced the western grocery market environment, I wasn’t sure how everything was supposed to work, so I observed how other people performed the task. When I went to the checkout I saw people unloading their groceries and afterwards, packing it as well. Therefore, I realized how the process worked and I found myself performing the task just as I saw other customers performing. In the end, I recognized  that I have acquired this task by looking at how other people are behaving and hence by observing them, I learnt to perform in the same manner. I strongly believe that media plays an important part in the learning process. As younger kids spend plenty of time in front of their TV’s and computers ( internet, video games), they are more likely to experience adult material such as foul language, violence, kissing amongst other things sooner than their parents generation. Also, if they encounter these adult material sooner in their lives, it also has implications on their social behavior, desensitization of violence, rape, shootings and so on. Moreover, prejudice also plays an important role in learning. For instance, teenagers are stereotyped as misbehaving, violent, and arrogant group and if the society sees them stereotypically, the teenagers are going to learn that such an egotistical behavior is probably how they should be, even if they are not. Hence they would learn to behave in such arrogant ways so that they can fit into the stereotypical picture that has been made by the media and the society. In conclusion, classical conditioning is a type of learning that occurs when a neutral stimulus (NS) becomes paired (associated) with an unconditioned stimulus (UCS) to elicit a conditioned response (CR) ( Feist, 2008, 449).This type of conditioning was introduced by Ivan Pavlov and hence also called Pavlovian conditioning. Some of the main components of Classical conditioning are: neutral stimulus (NS), unconditioned stimulus (UCS), unconditioned response (UCR), conditioned stimulus (CS), and conditioned response (CR).Operant Conditioning, on the other hand, is a type of learning in which voluntary responses are controlled by their consequences. If a behavior is reinforced, it increases the probability that the behavior will occur again. Some of the basic principles of operant conditioning are: Positive Reinforcement, Negative Reinforcement, Shaping, Positive Punishment, and Negative Punishment. Interestingly, Research shows that human infants are also capable of learning â€Å"operant discrimination† (Simmons, 1964). Lastly, Cognitive-Social learning theory emphasizes the roles of thinking and social learning in behavior (Carpenter, 2008). There are different types of learning that takes place: insight learning, latent  learning, and observational Learning. A perspective that emphasizes the roles of thinking and social learning is behavior. Therefore, classical conditioning, operant conditioning and cognitive social learning are all forms of learning’ hence called learning theories. Also, Classical and operant conditioning share many of the same basic principles and procedures. Some of those basic principles are: acquisition, extinction, spontaneous recovery, and stimulus generalization. References. Carpenter, S. & Huffman, K. (2008). Visualizing Psychology. Hoboken, NJ: Wiley. Clark, R. (2004). The Classical Origins of Pavlov’s conditioning. Integrative Physiological & Behavioral Science, Oct-Dec2004, Vol. 39 Issue 4, p279-294. Retrieved on April 2, 2009 from EBSCO host database. Feist, J., & Feist, G. J. (2008) Theories of Personality (7th edition). New York: McGraw-HillSigurà °ardà ³ttir, G; Sighvatsson, B (2006). Operant conditioning and errorless learning procedures in the treatment of chronic aphasia. International Journal of Psychology, Vol. 41 Issue 6, p527-540, 14p.Retrieved on April 2, 2009 from EBSCO host database. Simmons, W (1964). Operant Discrimination Learning in Human Infants, Child Development Vol. 35 Issue 3, p737. Retrieved on April 2, 2009 from EBSCO host database

How to Write a Literary Analysis on ‘The Scarlet Letter’ by N. Hawthorne

How to Write a Literary Analysis on ‘The Scarlet Letter’ by N. Hawthorne Writing a literary analysis is a great way to get students to understand the importance and beauty of any classic work of literature. That is why your instructor is bound to assign one to you this semester. If ‘The Scarlet Letter’ by N. Hawthorne is on your reading list, chances are that you will need to write an analysis on this book. If this is your first time writing a literary analysis, this guide will outline everything you need to know in order to get started. The following lines detail manageable steps which are easy to follow. Think of this as a detailed template with explanations given at every stage. Now while everything you are about to read is related to ‘The Scarlet Letter’, you can use this outline every time you need to write a literary analysis. Before you begin, you need to decide on the aspect you will write about. This can be anything as far as it is relevant to the book. However, being more specific while selecting a topic shows how well you have researched your assignment, so make sure to choose a thoughtful and original idea. To write about ‘The Scarlet Letter’, refer to our list of 20 essay topics for ‘The Scarlet Letter’ by N. Hawthorne for a literary analysis and the 10 facts on ‘The Scarlet Letter’ by N. Hawthorne for a literary analysis. After finalizing your topic, you need to tackle the three parts of your essay: Introduction, Main Body, and Conclusion. Introduction The introduction should be able to catch the reader’s attention, which is why the first sentence is aptly called a â€Å"hook†. You should include the name of the author, the title of the work, and a short explanation of the theme you will be addressing. You also need to include a short introduction of the major characters and a summary of the work. To conclude the introduction, write your main thesis, i.e. a summary of your overall ideas. Write it using clear and strong words. Hook Name of the Author Title of the Literary Work Main Characters Short Summary Thesis Statement Body The body of the essay is composed of three to five topic sentences. This number varies on the word count of the assignment. Each topic paragraph has a few sub-parts which you need to include if you want a logically consistent essay. The advantage of following this structure is ensuring that each of your topic sentence ties in with your central thesis. Topic Paragraph: Topic Sentence - Describe how this paragraph proves your thesis Connector for Textual Evidence - Provide context for textual evidence Textual Evidence - Quote the relevant part of the text Analysis - Comment on the quote and how it proves your main argument (thesis) Close and Transition - Conclude the paragraph and transition on to the next paragraph Repeat this pattern for every paragraph, but skip the transition part for the last one. Conclusion To conclude your essay, you should present a summary of your main argument. Reword the summary, though, and do not re-use your introduction. Then, write out a broad statement which reflects the importance of the analysis you wrote. You should also explain the importance of the text and its themes. You will be able to complete the assignment easily if you stick to this outline. With your instructor’s guidelines to add, the format you read is all you need for writing a great literary analysis and getting a great grade.